Empowering brands through integrated marketing solutions. I create marketing strategies that elevate brands and engage target audiences across all platforms. From print materials that leave a lasting impression to digital campaigns and in-house assets that streamline marketing efforts, my focus is on delivering clear, effective messaging tailored to each medium and purpose. Whether launching a new initiative or supporting ongoing efforts, my designs are crafted to drive results and enhance your brand’s visibility.
Digital Advertising
Evoqua Water Technologies, Digital Ad Template Design
Process
• Designed a suite of digital ad templates to align with the updated brand identity
• Ensured consistency across various ad formats, including display banners, social media ads, and retargeting ads
• Developed flexible layouts that allowed for easy adaptation across campaigns while maintaining brand cohesion
Impact
• Provided a scalable design system for future digital advertising needs
• Strengthened brand recognition with cohesive, on-brand visuals across digital channels
• Enabled marketing teams to quickly and efficiently produce campaign-ready digital ads
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United Beaver Dam Soccer Club Ads
Process
• Designed ads for events, registrations, and sponsorships using dynamic imagery and bold typography
• Ensured ads were optimized for social media and display platforms
Impact
• Boosted awareness and engagement with on-brand, visually compelling ads
• Provided the club with adaptable designs for future campaigns
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Neptune Benson, Evoqua | Digital Ads
Process
• Designed digital ads to promote cost savings analysis and boost brand awareness through the USA Swimming sponsorship
• Targeted ads drove traffic to a form for customized savings estimates
• Ensured consistent messaging across display and social media platforms
Impact
• Increased leads by 16% through form submissions, feeding the CRM pipeline
• Improved ROI by 23% while strengthening Neptune Benson’s digital presence
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Print Marketing
Neptune Benson, Evoqua Sponsorship & Community Ads
Process
• USA Swimming Sponsorship: Designed brand awareness ads for Splash magazine, promoting Evoqua’s partnership with USA Swimming
• Charity & Event Ads: Created ads for fundraisers and sustainability events, aligning Evoqua’s brand with community impact
Impact
• USA Swimming Sponsorship: Boosted brand recognition within the competitive swimming community
• Charity & Event Ads: Strengthened Evoqua’s reputation in sustainability and community support
• Enhanced Evoqua’s brand presence through strategic sponsorships and events
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Neptune Benson, Evoqua | Print Product Ads
Process
• Designed print ads as part of a larger campaign to promote Neptune Benson’s filtration products
• Highlighted key benefits such as efficiency, cost savings, and environmental impact
Impact
• Increased product awareness and generated interest in filtration solutions
• Strengthened product positioning and customer engagement
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