Engaging and impactful marketing materials that drive results. I create marketing and sales collateral designed to engage audiences, communicate key messages, and drive action. From recruitment materials to sales brochures and community event posters, my work helps brands and organizations connect with their target audiences, strengthen brand messaging, and achieve their business goals. With a focus on clarity, visual appeal, and strategic content, each piece is tailored to meet the unique needs of clients across various industries.
Brochures & Flyers
Recruiting Material, Evoqua Water Technologies
The Employee Value Proposition Booklet was created to communicate Evoqua’s values, culture, and leadership philosophy to attract and engage top talent. It helps new hires understand the company’s purpose and vision, making it an essential part of recruitment and onboarding.
Process
• Worked with HR and leadership to gather insights
• Designed the booklet to align with Evoqua’s brand and key messages
• Included Evoqua’s core mindsets and growth opportunities in the content
• Ensured the messaging was clear and consistent
Impact
• Strengthened Evoqua’s employer brand and attracted top talent
• Improved recruitment by clearly communicating company values
• Enhanced onboarding by helping new hires understand Evoqua’s purpose
• Increased employee alignment and engagement with the company’s mission
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Product and Market Brochures, Neptune Benson, Evoqua
This collection of sales brochures were created to effectively communicate product and service offerings, highlighting key benefits and solutions tailored to customer needs. Designed for both print and digital use, they serve as essential tools for sales teams to engage prospects and support the buying process.
Process
• Collaborated with sales and marketing teams to define key messages and customer pain points
• Developed clear, visually engaging layouts aligned with brand guidelines
Structured content to highlight value propositions, features, and benefits
• Ensured messaging was concise, compelling, and easy to understand
Impact
• Equipped sales teams with polished, professional materials to support conversations
• Strengthened brand consistency across sales and marketing efforts
• Improved customer understanding of products and services
• Enhanced lead conversion by providing clear, persuasive information
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Recruitment Flyer for Attracting a Downtown Bookstore, City of Beaver Dam
This flyer was created to recruit a bookstore to Beaver Dam’s downtown, focusing on the community’s growth and the opportunities for new businesses.
Process
• Collaborated with the Chamber of Commerce and Mayor’s Office to outline key community benefits
• Highlighted downtown development and the bookstore’s potential as a cultural hub, with resources and investor support
Impact
• Positioned Beaver Dam as an appealing location for new businesses
• Demonstrated the community’s commitment to cultural and economic growth
• Attracted bookstore owners to invest in the downtown area, contributing to its revitalization
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Direct Mailers
Nonpartisan Candidate Mailer
This mailer was designed to introduce a city ward candidate to constituents, outlining his background, key priorities, and vision for the community. The nonpartisan approach ensured a focus on issues and qualifications, helping voters make an informed decision.
Process
• Worked closely with the candidate to define key messages and priorities
• Ensured a neutral, informative tone while maintaining a compelling narrative
• Coordinated production and mailing logistics to maximize distribution
Impact
• Increased candidate visibility and name recognition within the district
• Clearly communicated the candidate’s platform and vision to voters
• Encouraged voter engagement and participation in the election
• Provided a professional, polished representation of the candidate’s campaign
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Real Estate Mailer for High-End Property Sellers
I designed a mailer for a real estate broker targeting high-end property sellers, showcasing their advanced marketing services, such as aerial video, 3D modeling, and HD video.
Process
• Developed a visually appealing mailer highlighting key marketing services
• Tailored messaging to attract luxury property sellers
Impact
• Enhanced the broker’s appeal to high-end property owners
• Positioned the broker as a leader in innovative real estate marketing
• Contributed to increased leads and listings
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Posters
Lake Days Festival Posters
As part of the festival rebrand, I designed posters to promote the event, increase engagement, and strengthen its new identity.
Process
Designed posters that reflected the refreshed festival brand
Collaborated with organizers to incorporate key event details
Focused on engaging designs to boost attendance
Impact
Increased festival visibility with cohesive, attention-grabbing posters
Helped raise awareness and drive community attendance
Reinforced the event’s position as a key local attraction
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Rumors: Cast Call & Show Event Posters
I designed posters to promote the cast call auditions and performances for the community theater's production of Rumors, aimed at engaging both potential talent and the local audience.
Process
• Created posters reflecting the play’s theme for both auditions and performances
• Worked with the theater team to incorporate key details
• Focused on attracting talent and encouraging community attendance
Impact
• Increased participation in auditions and attendance at the show
• Boosted local theater engagement and support for the arts
• Strengthened the theater’s presence in the community
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Pull Up Banners
Product and Brand Awareness Banners, Neptune Benson, Evoqua
I designed a pull-up banner collection for Neptune Benson, creating a range of product-focused and brand awareness materials for trade shows and events.
Process
• Designed banners to highlight key product features and brand messaging
• Ensured consistency with Evoqua's brand guidelines for consistent visual identity
Impact
• Increased brand visibility and recognition at industry events
• Supported product promotion and brand positioning across multiple channels
• Strengthened Neptune Benson's professional presence at industry events
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Recruiting Banners, Evoqua Water Technologies
I designed a collection of banners to reinforce the EVP campaign’s messaging, showcasing company culture and growth.
Process
• Designed banners to align with the campaign’s visuals and key messages
Impact
• Strengthened the employer brand
• Enhanced recruitment efforts by emphasizing purpose, values, growth and culture
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