CREATIVE BRIEF - BRAND GUIDELINES:
Developed initial brand framework and concepts.
Built an internal network/committee of trusted advisors to test theories, gain valuable feedback, and earn early adoptors. Lead a series of collaborative sessions of discovery.
Applied insights to perfect the final product of our work.
Developed and executed a strategic campaign to roll out the new branding organiziation-wide that provided educational sessions, templates, and tools across our various systems.
Continue to find new ways to evolve the story, develop tools to simplify application, provide training sessions to users, and collaborate and consult on projects across the organiziation.
CREATIVE BRIEF - PARTNER BRANDING:
Partner brand guidelines were developed to define how to designate the connection for third party relationships in the marketplace.
Met with the Partner Ecosystem Leaders to develop scope and brief.
Developed lock-up framework and concepts.
