I bring to life with unmatched clarity and consistency. This collection underscores a diverse range of brand guideline projects I have led, each demonstrating my exceptional adaptability to meet unique demands. Whether developing comprehensive global brand frameworks or fine-tuning style guides for well-established identities, I confidently tackle every challenge. My approach, whether constructing a brand from the ground up or enhancing existing guidelines, ensures that internal teams and external partners are empowered to represent the brand boldly and cohesively, maintaining clarity and consistency across every touchpoint.
Brand Guidelines
Evoqua Water Technologies Brand Guidelines
Designed and developed the brand guidelines, ensuring alignment with organizational goals and streamlining brand application across the company.
Process
• Developed a cohesive brand framework aligned with organizational goals
• Built an internal network for feedback and early adoption
• Led discovery sessions to refine brand deliverables
• Built an internal network for feedback and early adoption
• Led discovery sessions to refine brand deliverables
Implementation
• Launched a company-wide branding campaign with educational resources and tools
• Provided ongoing training to ensure brand consistency
• Provided ongoing training to ensure brand consistency
Impact
• Improved internal communication and external brand presence
• Increased brand adoption and alignment across teams
• Enabled unified messaging across all channels
• Increased brand adoption and alignment across teams
• Enabled unified messaging across all channels
Click any image for a closer look.
Evoqua Water Technologies Partner Brand Guidelines
Developed partner brand guidelines to define clear connections for third-party relationships, ensuring consistent branding for Evoqua’s external partnerships.
Process
• Collaborated with partner ecosystem Leaders to define the project scope and requirements
• Designed a logo lock-up framework and creative concepts for partner branding
• Collaborated with partner ecosystem Leaders to define the project scope and requirements
• Designed a logo lock-up framework and creative concepts for partner branding
Impact
• Established clear guidelines for consistent partner brand representation
• Enhanced the visibility and recognition of Evoqua’s partner ecosystem
• Established clear guidelines for consistent partner brand representation
• Enhanced the visibility and recognition of Evoqua’s partner ecosystem
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Facility Branding
Employee Brand Experience and Workplace Culture Development
Led a cross-functional initiative to enhance Evoqua’s employee brand experience, develop the employee value proposition, and strengthen workplace culture for greater success.
Process
• Collaborated with HR to assess and improve the employee brand experience
• Conducted a global facility survey for workplace insights
• Curated facility design selections and developed artwork (see artwork catalog below) for improvement plans
• Pitched plans to executive leadership for alignment
• Collaborated with HR to assess and improve the employee brand experience
• Conducted a global facility survey for workplace insights
• Curated facility design selections and developed artwork (see artwork catalog below) for improvement plans
• Pitched plans to executive leadership for alignment
Impact
• Strengthened employee brand connection globally
• Fostered a unified, positive workplace culture, enhancing employee engagement and satisfaction
• Secured executive buy-in, ensuring long-term support for workplace initiatives
• Strengthened employee brand connection globally
• Fostered a unified, positive workplace culture, enhancing employee engagement and satisfaction
• Secured executive buy-in, ensuring long-term support for workplace initiatives
Click any image for a closer look.
Select pages from the facility toolkit:
Select pages from the facility artwork catalog:
Logofolio
Logo Development for Various Industries
This portfolio features a curated collection of logos I’ve designed, showcasing the range of concepts and creative directions explored throughout the design process. Each project includes multiple mockups to demonstrate the journey from initial concept to final logo, with a focus on simplicity, versatility, and visual impact.
Process
• Developed logo concepts based on client briefs, brand goals, and target audience
• Created multiple mockups to refine design directions
• Delivered various logo versions, including favicons, social profile images, and layout adaptations (horizontal, landscape)
• Collaborated with clients to ensure alignment with their vision
Impact
• Delivered versatile, memorable logos that enhance brand recognition
• Ensured adaptability across media for long-term usability
• Contributed to client success by creating logos that resonate with their audience and support brand growth
Click any image for a closer look.
